Mario Mínguez


Client: Banco Santander
Agency: MONO Madrid


🌑 Art Direction 🌑 Motion Design
PORQUE TÚ PORQUE TE. A strategic repositioning campaign for Banco Santander, marking a new chapter in the brand’s communication with a fresher and more approachable tone, brought to life through a bold visual and a distinctive sound identity. This is where the brand began incorporating the secondary colours from its brand book.